corporate social responsibility a PR tool

Fearful and frightening experience a thought about blood donations in one's mind is common.Public relations is about reputation (Glen Broom) in his book, Effective Public Relations.Cavendish University chapter-United Nations Association of Uganda (UNAU) took an insight in this venture in July 2010.Various interactions with blood donors talk about their first attempt to be unimaginable. Together a team with staff from Embassy Supermarket and SUQA salon,the Uganda Red Cross blended this voluntary activity to be fun time for learning.The benefits included knowing one's blood group,free blood testing,above all fulfillment of helping those whose lives depend on blood donors to survive the next day.The success of this event has up held the image of the University in its vicinity.